Executive Coaching



Sharon Jordan-Evans

About Sharon Jordan-Evans

Sharon Jordan-Evans is a pioneer in the field of employee retention and engagement.

She co-authored the Wall Street Journal bestseller, “Love ‘Em or Lose ‘Em: Getting Good People to Stay”, the world’s best-selling employee retention book, now in its fourth edition and translated into 20 languages.

Her follow-up book, “Love It, Don’t Leave It: 26 Ways to Get What You Want at Work” (co-authored again with Beverly Kaye) also became a Wall Street Journal bestseller and has been translated into 15 languages.

As a corporate coach and keynote speaker, her clients include Fortune 500 organizations, such as AMEX, Boeing, Disney, Lockheed, M & M Mars, Monster, MTV, PBS, Sony, and Universal.

Her Upbringing

Sharon was born in Spokane, Washington. As she was about to begin seventh grade, her family moved to Great Falls, Montana – a town where she knew no one. Her father suggested that, as a way of meeting people, she run for student body vice-president. Sharon gave a speech to over 1,000 kids she had never even met. She made friends and, surprisingly, won.

“Not to get too dramatic,” says Sharon, “but that election experience has stuck with me my whole life. My dad really instilled in me a ‘you’re capable of anything’ message.” To this day, that message is an integral part of her philosophy, and one she is quick to share with others.

After graduating from college, Sharon became a dental hygienist. While working in that field, she opened her own consulting practice – helping to organize a large-scale dental program for nursing homes.


It was here that she became interested in organizations and employee turnover. (“Keep in mind,” says Sharon, “that this was in the early 1980s when terms like ‘engagement’ and ‘retention’ weren’t part of the business lexicon. ‘Turnover’ was as enlightened as we got.”)

To further her education about organizations, Sharon went back to school, and in 1987 earned her Master’s Degree in Organization Development. She wrote her thesis on workplace satisfaction.

Sharon sold her consulting business, and took a position with Drake Beam Morin, the nation’s largest transition consulting firm. The company’s leadership soon realized that Sharon was at her strongest when working with senior executives. Sharon started coaching executives exclusively.

Charlie Simons Quote

The Research, The Books

In 1996, a mutual friend introduced Sharon to Beverly Kaye. They made an excellent team, and joined forces in order to write and create programs for retaining talented employees. The duo performed voluminous research, surveying over 17,000 respondents to discover why people remain at their jobs.

Based on their findings, they wrote two best-selling books, with a half million copies in combined sales.

Their first book, “Love ‘Em or Lose ‘Em” taught managers how to retain their staff and get them engaged. It became one of the top selling business books of all time, and was followed by another huge success, “Love It, Don’t Leave It,” which was written for the workers themselves, teaching them how to get what they want out of their jobs and to be more productive and happier in the process.

Sharon runs her consulting company, The Jordan Evans Group, where she coaches high-performing executives and speaks to audiences about engagement and retention.


She lives with her husband Mike in Cambria, California. Sharon has four, wonderful grown children, who also live on the West Coast.